About The Client
Black's Tire and Auto is a family owned mechanic with over 50 locations across the Southeast. "Black's Has Your Back" is a slogan they use, often relating to their high-level customer service, and trust built within the Carolinas. They offer comprehensive and complete mechanic service for cars, trucks, and commercial vehicles.
Short Form Video
Black's wanted to create more short form videos to distribute across Facebook, Instagram, and Tik Tok. Their goal is to display educational and satirical information about the company, and industry. Short form videos are a great way to drive organic growth on social media.
Mechanics are often impromptu choices for consumers. Usually whichever location is closest to the consumers house, or closest to where the car trouble starts. Black's short form videos are focused on resonating with non-followers of their social media.