• Jack Fleming

Connecting People During COVID-19 | Haley Little | Process Over Profit | Episode #5

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Jack Fleming 6:58

yeah. So we're now live to Facebook, YouTube and Twitch. Welcome to the process of a profit podcast. My name is Jeff Fleming. We're streaming live in Wilmington, North Carolina. And before I introduce my guest today, she's, I guess you could say we're coworkers and ministry. Yeah, a friend, a fellow marketer, and still current student. And so I'm super interested to see what she has to say. Actually, she also does her own podcast, too. We do. Yeah. And so she they talked about basically gaps in lives and transitions. And so we can sort of talk about a little bit of that today, too, is I think what we're going on is transition between a college of work which is your right in the middle of it. Yeah. And I guess the gap between transition for everyone right now during work, and figure out how to work remote and during COVID at all, so uh, yeah, but uh, we welcome Haley little to the podcast.


Haley Little 8:05

Thanks for having me.


Jack Fleming 8:06

Yeah, I'm actually excited because I was talking about the podcast the Caroline, so she Caroline's our mutual boss, too. We're to call her boss, honestly. Um, but mutual floss. Yeah.


And she was like, Yeah, I


should interview Haley. I'm like, I honestly didn't even think about interviewing. But uh, yeah, I mean, she does marketing. It's definitely different than what I do. But, uh, I'm glad she wanted to jump in and talk about her experience in marketing. She does marketing for jack Henry and Associates. Yeah, that's correct. Right. Cool.


Haley Little 8:48

Yeah. So I work in the events team on January associates. So we're solely based on creating events, anywhere from like, 20 people to like 5000 people was our biggest event, um, which obviously with COVID right now is very weird. But we do about 100 events a year. And I was hired on in May. So at the very beginning of COVID. So I haven't been able to experience full events like what they look like normally, and but we've had to adapt and change based on safety things for COVID. And so weird, but it's also been really cool to see like how the industry is able to change quickly.


Jack Fleming 9:30

How is it been sort of entering more into the workforce from being a student? So you, you mentioned that you're a senior in graduating this upcoming may? So that's exciting. Yeah. But how has it been sort of managing, I guess, both schoolwork and also figuring out what adult life is really like?


Haley Little 9:49

Yeah, so I think I started to transition at the beginning of June is when I started and I was full time this summer. So that was like 40 hours and I remember waking up the first week and it was remote. So when they hired me, they were like, you'll be in the office. They hired me like literally right before COVID hit. And so they're like, you'll be in the office. I'm like, prepared for that don't really, you know, we're onboarding, but not starting anything until June and so I'm like, Am I gonna be on an office? Am I not finally get to talk to my boss? And she's like, yeah, it's not happening. So they're like, we're gonna shoot for July we'll be in the office. I'm just like, everybody else has thought like, Oh, yeah, but everybody Oh, yeah. There's so many like of these like false finish lines. And so they my first day of work, I woke up and got out of bed and went to my desk. And I was like, Well, I don't have any coworker. Like, it was just so weird. My boss like called me and we had to, like set up my computer, my work computer, they sent me like, boxes and boxes of stuff. Like I have like two desktops and a laptop. And I mean, so many things. And I don't know what to do with it. Like in there. So me, you know, it things that you have to figure out. And she was like, we're on the phone, trying to figure it all together. Because when she got hired, somebody did it for her. So you're like, trying to figure it out at your house by yourself? And you're like, Okay, I don't know what I'm doing. So I think that it definitely was a very weird transition. I feel like if I would have gone into an office, somebody would have been like, Hi, how are you? Like, let us sit you down at your desk. This is what you're gonna do. Let us take yours coffee. Everyone. Yeah. And so it definitely wasn't that. But we did virtual coffee. Virtual lunches. And, you know, they did honestly, they did an incredible job for like being on boarded. But I would say, not the transition I expected to real working world this summer. And then it switched to part time once I went back to school. And so that was like a whole nother weird transition of like, how do I balance school in work, but working remotely, so there's like, not really boundaries between the two, because there's something that needs to be done, I was willing to, like, just clock in for a few hours and do it. Um, which is the blessing of remote working like, I had a couple I had one big event in November. And I was like, actually in Charlotte at the moment. And we it was something needed to be done the night before. And I was able to like, log in really quick and just do it from home, where if that would have been happening in person, like,


Jack Fleming 12:09

No, you also talk.


Haley Little 12:13

So it has been nice to like, have the flexibility and be nice, like be able to do what I want to do when I get to do it, you know?


Jack Fleming 12:22

And it's our Charlotte right. So is there a location here?


Haley Little 12:26

based out of Missouri? Okay. Okay. Have offices all over the country? Okay. My office is in the marketing department. Okay,


Jack Fleming 12:34

so you were playing to summer internship or summer job, I guess would be is go to Charlotte to work in their office. So to tell everyone is your plants completely changed? Because when you're gonna get your from there anyway, so it wouldn't really affect you as much. Yeah, but planning on moving back home area to work in an office versus staying in Wilmington, or working remote.


Haley Little 12:58

Yeah,


Jack Fleming 12:59

so it's a complete, there's a lot of decision making.


Haley Little 13:03

It was very, it was very, I was like, at the end of May was like on going to be leaving. And so I was like planning my life around. Oh, and I'm gonna be Wilmington this summer, like, I'm gonna be with my parents living with them, which is already something you have to adjust to. And, um, and then they started randomly being like, we come to the office every Thursday. And like, my life was in Wilmington at the moment. So I was like, I really want to move back to Charlotte for one day a week. So I would drop the it's only happened, I think once maybe twice. Now, I think twice. I would drive down to Charlotte on Wednesday night. And I would wake up on Thursday morning, go into the office and then drive back from the office on Thursday afternoon. And it wasn't something that they were like, you have to do this. They were like gave me the option. But I was like I'd rather be in Well, I mean, who wouldn't want to be here during the summer? It was very selfish.


Jack Fleming 13:49

It was hard. I mean, that's your three and a half that Aaron back is more than anyone he works probably weekend little bit too but our our back.


That's the podcast. Yeah.


People just keep telling me and people that include I'm trying to follow up the rebel director marketing. But, but you obviously working in remote and working from home. it poses its own challenges and not your student. And so you can set it to and that you're hard to almost like


make like boundaries.


Yeah, like, differentiate between the two. Like if you're working in doing studying, like, I couldn't work at my house. When I was studying, I had to go to a library and a lot of people, you know, have that same mentality. That's why I have an office and I don't work at home because I live with a couple other guys and saying I just can't do that. Yeah, and it's when it comes to your work, versus doing work at home and doing a work work at home. Like how does that differentiate


Haley Little 15:00

You hit on something with the roommate thing. I think this summer it was hard because one of my roommates was working full time. Well, actually, she was working part time. Um, and then another roommate was just like hanging out. And so it was fun in the way of like, I felt like I had coworkers because it was like, Yeah, what I had a break or I was on my lunch, like, I could walk outside and they were one of them would be like, hanging out on the porch or, you know, doing something. So I got social interaction that if you're like, in an office, like you have, what's the same, but you know, you less social interaction, and I'm such a social person that I'm like, I need to talk to people when I could not be home all day by myself. And so that was nice. But also, like you said, it's like, How am I supposed to focus when my bed is like, 15 feet away? my couch is like, five feet away? You know? It's, it's like, oh, my kitchens there. Let me go grab a snack. So I think it was a lot of mentality of like, Hey, I have to work from eight to five every single day. And like, I can't do things at the house. Like, I can't clean the house randomly, like if I and I'm an OCD person. And so I would see like the four regrets and I need to sweep but like, No, I have work to do. So it would be a weird balance between them. But I think I, I was asked a question by my boss's boss of like, what would you rather do? Like say, like, say this thing ends tomorrow? And what would you rather do stay home and continue to be remote? Or would you like to, like go back into the office and I think it's like a mixed bag because it's there's perks to it of, Hey, I get to on my lunch break, like put a load of laundry in or talk to my roommates or go for a walk like, I have so many options or workout like I have those options. But I also miss like the what I think would be fun about working in like a collaborative environment and young with like, work friends, you know?


Jack Fleming 16:46

Yeah. It's that what everyone's going through right now. I mean, all companies are having to deal with this working with your remote some people starting to go recommend offices, and then things are not again, well,


Haley Little 16:58

Microsoft, like got rid of all their offices, like yeah, those things. We got rid of a floor of our office. I've heard


Jack Fleming 17:05

Gary Vee said that he used contemplating doing mandatory like remote work days, because literally, this changing environment, sparks new creativity and people


Haley Little 17:15

well, and I think that that is so true. Also, I think that I I'm focused better like when I am where some like, somewhere new. So like, I'll move around my house yes to like, get a little environment change. And I think you can do that remotely, you can change to a coffee shop, you can go into a new office, you can there's like definitely options. But I like the idea, like you just said like, hey, some days you need to work from home. And I think that's what we're going to go into it in the future is like a mixed bag between pay Hacker News or in the office and half your user. Mm hmm.


Jack Fleming 17:49

And that that can be cool, especially with managing other people too. I know adults with kids and all are freaking out, work from home, but also manage kids and then whatever schooling is going on. But to go back to what you said earlier about me working with Ed, he just want someone in the office just to hear someone else working in the office. So the white noise behind it. And it's honestly true that I just need a SWAT to go out, you know, wasn't my house that I can't go and focus on, you know, it's far enough away from my house that I feel like I'm somewhere and I have to stay on this part of town. And that I can literally I have keys, I can come in here at any part of the day to and still do work.


Haley Little 18:31

I think that is like you said, You have keys and like you're like I have to get in my car to go to work and it changes your headspace a little bit, you know where like, I could get up and be like, I have to go to my desk. But I could also go back to my regular life. So I think it's such a hard balance. And I think that everybody's so different. And I was talking to someone the other day, and she was saying that her sister like has employees that are like, I never want to come back because they're just scared. And like that's another thing that you have to deal with. And think about is everybody has a different comfort level. Yeah. And so you can't be like everyone has to be in the office because some people just don't ever want to go back to normal life.


Jack Fleming 19:06

Yeah, that's a big HR thing right there. Yeah. Okay. Even thing Oh, what they're going through right now.


Haley Little 19:12

I mean, and that's and that's a constant. We're, like, always frustrated, like, what are we going to get? Like, when is life work going to go back? Especially for an industry that's so people based in people being with people based? Like when can we actually do things again, but it's like, is the safety of people and so which one? Are you going about you more?


Jack Fleming 19:30

Yeah. And do you and that goes across entrepreneurs and just anyone in business to like we'd sometimes just need a spot to go that's not our house. Like obviously me running a company. I just need someone else to go and even business people who want to be around other business people and have that, you know, mindset and obviously there's there's stereotypes and or thoughts that people have when they're, you know, leaving college and they want to be in big company that they want to be in a cubicle. I didn't But that's why I'm here since my office. But if you want to be in a cubicle run other people, you know, that's the envision that people have. And they, they work for that. Yeah, I'm slightly different than a lot of people. But some people like that. And you know, Chris said them. Yeah. Yeah, but do you see obviously, because you do a, we hang out with college students all the time. But, and you know, your podcast is transition. So do you see sort of a, say, like, reluctancy. But like, struggle of caution and trying to enter the workforce right now. Like, there's obviously a mixed bag of people hiring and different stuff going on, because then a lot of people are still like, furloughed and out of work. But then you see, like, the fast food chains are hiring, and they have a drive thru that are circles around places. Yeah, um,


Haley Little 20:53

I think that I've gotten a front row seat to it, because I'm still in school. And so I have a lot of school friends that are like, either transitioning right now into workforce, or will be in May, and are starting to think about that kind of stuff. And I feel so blessed that I got an internship that life has offered me to stay on so far. And that is, like, the most amazing blessing ever, because so many people don't like one of my really good friends has like been trying to apply since September, and just had such a hard time finding places that were hiring, but also hiring for like, exactly what she wanted to do. You know, like, in the marketing field, we're typically the first department that's cut because it's like, you don't directly bring in profit. I mean, we we do and I believe that without marketing, you're never gonna get anywhere. But, um, as big CFOs Think about it. And CEOs are like, Okay, well, we can get this for me, because we still have our salespeople. And so I think in the marketing world, we're the first people that are like, Oh, we can live without them, you know. Um, and so I think that it's been so hard for people to find jobs in that transition sex, because you've set these expectations of I, like, I'm gonna graduate college, and I'm going to have a full time job. That's just like, what the status quo is. And, um, I think with COVID, you're like, still having this expectations, because the people before you have done that, and that's what your friends and your family and everybody's like, Oh, where are you gonna work? And there's no one hiring like you. I see jobs I look on. I'm obsessed with LinkedIn, and just like looking at jobs


Jack Fleming 22:27

posted out, unpaid marketing internship the other day, and I have 25 applicants within pay. It's insane.


Haley Little 22:34

That's like, it's because people are desired. Like, number one, people want something to do. Yeah. Number two, like, right now experience, and like, further education are the only two things that are like, these are what's gonna, like set you apart. And so that's even when I was thinking about, like, what I was going to do in the future, I was like, Okay, I either have to go back to school and like, get an MBA, get a Master's, something like that. Or I just need more experience. And because and can't like when you're a candidate, they want to see that you had experience. So like even you offering an unpaid internship is like, I would take it, like,


Jack Fleming 23:08

there's a lot of laws that go with that I'm finding out very gradually. It's a process I'm learning as I go. But, uh, it's, um, so like, if you're doing unpaid interns, it has to sort of be equivalent to like, what they would learn in academia. Um, it can't displace paid employees. Um, and basically, like, it has to be mutual that it's unpaid, you know, does a promise a future job, stuff like it involves in every job. But with me doing next social media, I you know, I just needed help with people like making posts or doing random things. So I had to give them the the ability to, for them to make their own stuff, but also teach them which is cool that I can easily do that I can, I can help people learn Shopify Facebook ads, video editing, whatnot. And I definitely want to offer that to my interns, but also I want to give them the flexibility to make their own stuff. Um, and then also do work for me. That's cool. So there's a lot of laws that go into it. My parents don't really like how I'm trying to hire people right now. Um, they're like, You're going too fast? Like, do you even have them work you? And I'm like, yeah, I'm making content just takes time. And so, yeah, I honestly want to be able to build a company enough to where I'm making 1000s of pieces of content a day. And paths are really hard to do with one person doing it. Especially video editing, specifically, video editing. Yeah, but uh, oh, as you mentioned earlier, how marketing is typically the first part business has cut. It's what I've found, just talking about people these days is that during COVID, people are figuring out how important marketing actually is digitally, but also it's the first thing that's cut and so they're like trying to balance Oh, it's it's a very important thing we need it. But also we're taking away all our budget we're not spending a dime and so yeah, it's it's a lot of a just engaging with people and educating people on marketing branding and sales and what that funnel is like. But uh, you know, most of what we we've talked about so far as been sort of mentioned and address and a lot of conversations lately with business people and, you know, just working remotely and talking about that. But I know, since you're in the event space you've put on, that's why I mean, it was Carolyn said, you put on a pretty successful online event for people. And so I want to know, sort of how that took place. And how you sort of try to engage with people through events during COVID.


Haley Little 25:53

Yeah, so when I first got hired, we were planning, we have two like very large conferences a year, and they happen, one moves around the country every year. And the other one happens in San Diego every year. And so they're like these events that people like, thanks look forward to like all year, like they're so fun, we like, based on what I've heard, I've never been to one, but they like have happy hours. And all these like offerings, like everybody loves them. And it's so like, it's an educational conference. So they come to learn about what we're offering, also learn about the industry more. And so when they decided to move at virtual was like, literally my second day on work is when they're like, that's the day we're switching it all virtual. And I was like, I don't even know what this means, like, Okay, I guess I'm gonna hop on. And so we were like, they my Boston, all my other co workers were like, focusing on the aspects of like, rebuilding our website so that they can offer like a platform where you can see it like they were working on all that stuff that they, I got pulled onto a team of like, Hey, how are we going to actually make people enjoy this, like, everyone's already sick of working from home? It's been since March like this one event was happening in August and woman's having an October and we were like, how are we actually going to make people like, stick around? And like, watch these things?


Jack Fleming 27:05

Yeah.


And like not just turn it on your second tab and like continue to do your


part enough to soon zoom call for an hour plus,


Haley Little 27:13

yeah. And you're like hitting people out that like, as if I don't know if you've ever listened to Bernie Browns podcast, which talks about day two. And like how sucky the day two is everyone feels tired. And they're done with it. And like, we were hitting people right at that slump of like, it's August, it's the end of summer, people are bummed that like their kids are. It everybody's just tired. Everyone's just tired of what's happening. And so we were like, how are we going to engage people? And so we like got on Google. And like, we're mad men about it. We're like, what are fun things that we can offer to people like to make them excited to bring their families into things. And like, just offer fun things. If you can't offer somebody a virtual drink. Like, that's not fun. You can say, like, have a drink. You're like, great. I still have to go to my fridge. And so we want to send my money. Yeah, exactly. It was like, What can we offer? So, um, they, one of my co workers found like a snack box idea. And they're like, I'm sure you've seen them. But you get shipped to snack box, and you open it. And there's like, I mean, there's so much in the snack box. They were incredible. We did that in we did. I worked on a thermal escape room. And so I found this company that essentially you have two hosts, like you hop into a Zoom Room, and we divided attendees into random groups. So they didn't, some of them knew each other, but most of them didn't. And so they're like in a Zoom Room. And there's one person in the virtual escape room with that GoPro on their head. And then there's another like, guide, like telling you walking you through the escape room. And they had to solve an escape room like on like, on zoom, which was, at first I was like, What is this and we did a trial run of it. And I was like, wait, this is actually so fun. Like, personally, I would have loved it. I liked it more than being an enact, like, an actual super impresses me. I'm like, I can walk away at any point in this. But um, that was fun. We did like virtual yoga sessions. We hired someone in California to like we did trivia nights. But that was like our first shot. We were like, We can't continue to offer the same exact thing for a second. Yeah. And so I think that's where the hard part is come in is like, now we're doing I'm we're on our 10th and 11th and 12th virtual events, and we're like it, we can't just keep saying,


Jack Fleming 29:25

Oh, I feel the same way we've done the other than my family. Yeah, they've been


Haley Little 29:30

like, what are we gonna do and we have one coming up for our marketing team, like an internal of it. And I again got put on like the fun team like making fun things, which is so much fun. I love it. But I'm like, okay, our marketing team has experienced all of this because we're all putting on the event like everyone else. So like we can't do another virtual you


got to meet their expectations and exceed them. Yeah.


The nice thing is you can test things out on your coworkers. Yeah, if it goes bad, I mean, some end of the world but you're also like, I want you guys to have fun. And so it's definitely Been Hard, but I have been very impressed with like, the innovation of entrepreneurs and small businesses and how they are like expanding their platforms to be virtual and like, there's like pure thought a virtual escape room would have been a thing two years ago, like that wouldn't have been a thing, and how quickly people have changed and adapted to provide experiences. And that's all people want is like to be connected. And so people are missing when we've gotten feedback on our events. It's like, it was awesome. I mean, y'all did a great job. But we miss


Yeah, seeing so many people. Yeah.


And you're like, Okay, well, how can I, as best of my ability, like, create this for you guys, but also, it's virtual, and you just run into that thing of like, you just can't, you just can't I mean, you honestly can.


Jack Fleming 30:49

Yeah. Um, I sort of imagined that when you said, something you go for, and you're talking to them how, like a team building exercise, how you


Haley Little 31:01

the first time they have is on their own, like, it's gonna happen, but then you're like, turn left. I forget. You have to touch this thing.


Jack Fleming 31:12

This is when you really don't want lag. Like last stop.


Unknown Speaker 31:17

Yeah, it was definitely something but people loved it. And they did a great, I'm so impressed by that company.


Jack Fleming 31:24

How many people did you have on those zoom calls? I mean, I smile more than my family. I'm assuming. So we did like scrap or not Scrabble. But uh, what was it like Pictionary? scattegories different games, I guess you could do on zoom. I did a psych the app. May people download that it was fun. But, uh, so those are the games we played for my family, the most like six, eight people, mainly, but I'm assuming you've had a lot more.


Haley Little 31:51

So they've just depended on the company. Like one company I reached out to the other day, like you can have up to 65 people on a murder mystery. And so like, that's awesome. Because that's a lot. But those like escape rooms, you could only have I think, max of 10. Yeah. So you can have that many. So we had to have a bunch, like we were order everything. And like when I first went to the guy and was like, hey, I need 15 rooms of 10 people. He was like, we can't do that. Can I promise you can do it. And he was like, and he like overwhelmed him. And I was overwhelmed. Because I was like, I'm just an intern. I don't know what I'm doing. Um, but it ended up working out great. And but at the same time, you had to flex because you have I think the worst thing about virtual events is people can fail at any second. Yeah. And like, if you have somebody in front of you, you can be like, we're going to do a virtual escape room come and like


the internet.


Yeah. It'll be like my kids crying, I can't come anymore. And so that was a hard thing of like having to flex at the last second of, hey, only one person showed up to this virtual escape room, you can't make a new zoom code really fast. pop over to this one, then that's like escape, or a person that's working is like, where are all these people? I'm sorry? No, yeah, I don't say. So. Oh, yeah. The weird thing, but it's you live and you learn, and I think it's just constantly pivoting?


Jack Fleming 33:13

Yeah. Yeah. What are you expecting? I mean, this is part of impossible question. to young. What are you expecting? through just marking development and drug development as you graduate?


Haley Little 33:26

For myself, yeah.


Jack Fleming 33:28

Or say? Well, I mean, market development in general. And then I guess, business development for yourself, because you're working for someone, but if you have any, I guess you just have the marketing world already, which I assume you do, but not a ton, because you're just working through COVID Yeah, but if you see sort of everyone now and what it's looking like, are you sourcing had you hinted at earlier that some people are gonna be remote still, some people are gonna be in office. But is there any big claims you want to make?


Haley Little 33:55

I think that if I had to, like, shake my magic eight ball and like, be like, this is what's gonna happen in the future, which I'm gonna say it now. And we're gonna watch this in like six months. Yeah, ha, that's funny. Um, I think that we're obviously going to move to like an environment where employees get to choose if they want to work in person or not. I think we are going events wise, I think it's always going to be an option, I think we're always going to consistently be offering a virtual option. Because if you think about marketing, what do people desire, the desire to like, have meaning why their products and so that's what we're creating, when we create these things. And, um, if somebody people also desire safety, like that's one of the first Hierarchy of Needs is like safety. And so you're having to balance those two things of like, hey, in order for us to create meaning, we have to make sure that people feel safe, but if COVID is always going to be a scare, or some kind of sickness is always going to be a scare, like how do we, how do we bridge those two things? How do we bridge that gap of like, what Heck, how do we move all of a sudden from not having any events to like having fun events? You know, and I don't necessarily know how that gap is going to be bridged, but I think that it'll always be an option for people to, like, attend virtually, yeah, um, which is like not a bad thing. I think that's just like the reality of the tech industry. And we just have the resources now to offer that. And so I think that's great.


Jack Fleming 35:23

I think we start to see it a lot. Just before COVID you know, people still did live stream stuff. Yeah. And now we're gonna put it more on a pedestal, okay, we actually have to if, if half the audience is now going to be on live, and then half it can be in person, you know, we're gonna have to put more money into having more cameras and better experience for them. I've seen, you know, churches try to do different stuff with live streams, and, you know, send it from one part of the church to doing a podcast at the end, and just trying to engage with people and giving them the content that they want. people's attention spans are literally zero.


Haley Little 35:57

Yeah, I think I also think podcasts are like about to be on the up and up. And maybe this is just another they are already, I think that it's like a booming. Yeah, thing right now. But I think people are all about multitasking. And I have my own opinions about multitasking. I don't think it works. But I do it all the time. And I think that if I can exercise while listening to I was doing it this morning, I like went on a walk and I was listening to like a sermon. And I was like, Okay, this is perfect. I can do it all at once. And, or I'll be listening to like a fin tech podcast while on my walk at lunch break because I'm like, okay, I can business develop and workout and, you know, do all those things at once. I think that podcasts are great for that. And, and just offer the continual like, Oh, I'm listening to this in the background. Now, whether you retain information or not, that's a whole psychology thing about that. But I think that that's podcasts are going to be big. And I think that in marketing departments, I think if we're not pushing for podcasts pushing for more information in front of people, then that's people are going to be online, they're going to be doing stuff and like, so let's increase our social media. Let's increase our podcast presence. Let's just put out as many things as we can, hoping that they grab on one of them that fits


Jack Fleming 37:10

that it's a speed and numbers game.


Haley Little 37:12

Yeah, it is. And I think just constantly looking at what people are into right now. And like, you definitely have to do what fits like you're like, we're not gonna put out tic tocs to bankers like, yeah, that's just not gonna work. But like some,


Jack Fleming 37:27

I mean, I could probably see, you know, individual branch or tellers doing some some talk dance, you know, like, you know, I think the Boston, Boston COVID I think I didn't watch it, but the they just got the rap scene. And so I think they did some happy dance on it. So I mean, that's, that's a good viral about. Yeah, I


Haley Little 37:46

mean, it is. And I think also, yeah, people are not bored, but want something that's gonna, like brighten people's moods. And so I think that's where I see the future going is everything being optional, whether you want to come into work, or you want to see him or you, like, want to go to this event, or you want to watch it from home, or you want to, you know, work in a big group setting or you want to just work in an office with two other people. Like, I think that that is where the business world and marketing departments are going. I'll just be very interested to see like, how we continue to, like, increase, like collaborative settings, because of marketing. That's what you need, like, you're not going to ever take your first Yeah, and so it's


gonna ruin whiteboarding.


Yeah, whiteboarding discussing and but how do you make sure that like everyone feels like their voice can be heard on a zoom call? Yeah, yes, I know. For myself, I'm way less just like, I will speak up way less on a zoom call than I would if I was sitting around tables. Yeah.


Jack Fleming 38:48

I'm, I do the same thing to like, I don't necessarily need the attention, but I recognize you who want to let them let them do their thing.


Haley Little 38:57

Like in sometimes, like your ideas. I'm always like, I was Wait a second to because I'm like, I don't want to say you hate to speak to somebody else. And you're like, crap, that's awkward. What do we do? And we like don't I don't have my camera on that often seemed like you can see people thinking like, it just yeah, I'm gonna be very interested to see how we like increase collaboration. You know?


Jack Fleming 39:24

Mm hmm. And you're reiterating what I've been preaching for years and my years I mean, the couple years I've been in professional business but content speed just to know it's a numbers game testing. But just making macro count like doing the podcasts and making doing it live and making micro content from it, you know, long form putting a big video on YouTube and then making the long stuff for Instagram Stories Instagram TV and tic tocs and of the audio form so you have different forms of literally the same thing but you're making into my her content that people want to hear. So obviously, we've touched on multiple different things. And so you can break it up into saying, Oh, this is what's marketing's gonna look like in the future. That's a segment. Oh, this is what transitions are like from college to workforce. That's a segment. Um, so you're literally hitting everyone at the same time.


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